Users can often become confused when using Ads Launcher and Facebook Ads Manager to publish their ads on Instagram. In this support article, we will provide clarification on how Instagram ads function in Ads Launcher and Facebook Ads Manager.
Automatic Creation of Instagram Ads in Ads Launcher:
By using Ads Launcher to publish your ads on Facebook, an Instagram version of your ad is automatically created. This eliminates the need for creating a separate ad for Instagram. Once your ad template is created in Ads Launcher , it will be published to Instagram.
Instagram Ads are Displayed Regardless of Account Selection:
While reviewing your campaign in Facebook Ads Manager, you may notice a message stating "Select An Instagram Account." This can cause confusion as it may lead users to think that their ad is not being published on Instagram. However, this is not the case. Facebook will automatically display your ad on Instagram, so you don't have to worry about selecting an Instagram page.
Linking Instagram Accounts to Facebook:
If your client desires to utilize their Instagram account to run their Instagram ads, they can link their Facebook page and Instagram account together. Once the accounts are linked, their ads will automatically connect to their Instagram account.
Conclusion:
To conclude, Ads Launcher and Facebook Ads Manager automatically publish your ads on Instagram without requiring you to select an Instagram page. If your client wishes to use their Instagram account, they can link it to their Facebook account. We hope this support article has provided you with a better understanding of how Instagram ads work in Ads Launcher and Facebook Ads Manager. If you have any further questions or concerns, please do not hesitate to contact our support team.