With Facebook and Instagram Shops, store owners can seamlessly publish and sync their product catalogs from the Progreda E-commerce stores directly to the Meta Commerce Manager. This integration enables e-commerce businesses to extend their reach and boost sales across social platforms with ease. In addition, real-time inventory sync ensures you can manage a single inventory, run targeted ads, and connect with customers in new ways without needing separate systems.
Key Features and Benefits
Effortless Product Syncing: Automatically sync your products from the Progreda E-commerce store to Facebook and Instagram, ensuring an up-to-date product catalog across platforms.
Streamlined Sales: Connect with potential buyers directly on Facebook and Instagram, leveraging targeted ads to reach the right audience at the right time.
Single Inventory Management: Sync inventory in real-time so that any updates or changes to product stock reflect on both platforms simultaneously, reducing manual effort.
Flexible Control Over Product Syncing: Manage product sync options for each page and store individually, allowing for greater flexibility in managing multiple brands or product lines.
How to Set Up Facebook and Instagram Shops Integration
1. Create a Facebook Shop:
If you don’t have a shop set up, visit the Meta Commerce Manager and create a shop under your business portfolio.
It can be created at: https://business.facebook.com/.
Go to All tools > Commerce > Add Account.
Complete the Shop creation.
A Facebook page has to be created for the sales channel.
Remember: Selecting "E-commerce Website" as the category is required when creating a Facebook Page for integration to work. If you miss this step, you can always add it later from the "About" section on the Facebook page.
Select an existing business portfolio or create a new one during this step.
Create a product catalogue and click Next. Complete all the steps and Submit by agreeing to T&Cs.
The Facebook Shop setup is complete.
2. Create an Instagram Shop
Click and open the created shop.
Add the Instagram sales channel by clicking on "Settings."
Click on "Connect" to link your Instagram account to the Shop.
3. Access the Integration within Progreda:
Within your account, go to Settings > Integrations > Facebook & Instagram to connect your accounts.
4. First-Time Connection:
If you’re connecting for the first time, link and log in to your Facebook account, grant permissions, and select the shop pages you’d like to integrate with your Progreda E-commerce stores. Use the Manage Pages option to complete this setup.
5. Reconnect if Previously Connected:
Disconnect and reconnect the integration, ensuring the LeadConnector integration is also removed on Facebook’s side under Facebook Profile > settings & privacy > Settings > Search for "business integrations".
Reconnect to enable the Shops feature and ensure all necessary permissions are enabled for catalog management.
If the necessary scope is not present, then an error state will be shown that the Catalog Management is disabled
6. Link Pages to Stores:
From the Messenger Settings on the Facebook & Instagram Integration card, select the appropriate shop pages to link to your E-commerce stores.
7. Control Product Syncing:
To manage product sync per store or page, toggle settings as needed under the Shops tab for complete flexibility.
8. How to Run Ads on Catalogue Products in Facebook Shops
Open the created shop.
Navigate to Catalogue > Items.
Select the products you want to run ads on, then click on Advertise Set to set up the ads.
Important Notes:
Ensure Proper Catalog Setup: Confirm that the Facebook page has a product catalog linked to enable seamless product syncing.
Category Check: Your Facebook page should have an “E-commerce Website” category under About > Contact and Basic Info to appear correctly in the Shops section.
The Facebook Page should be connected to a Progreda store under the Shops section in order for the sync to take place.
One-Time Product Sync: Only non-recurring (one-time) products are compatible with Meta Marketplace.
Manage Inventory Carefully: Disabling “track inventory” or selecting “continue selling out of stock” sets the inventory quantity to 999 by default, as Meta Commerce Manager requires an inventory count.
Example of Facebook shop:
Example of Instagram shop:
FAQs
Can I link multiple Facebook pages to one store?
Yes, the integration supports multiple Facebook pages.
How do I handle recurring products?
Currently, only one-time products can be synced with Meta Marketplace; recurring products are not supported.
What if my Facebook page doesn’t have an “E-commerce Website” category? You can update this by visiting your Facebook Page’s About section and adding “E-commerce Website” under Contact and Basic Info.
Why does my product inventory show as 999 in Meta Commerce Manager? This occurs when “track inventory” is disabled or “continue selling out of stock” is enabled. Meta requires a defined inventory, so it defaults to 999.
What if I need to disable product sync temporarily?
You can easily enable or disable product sync for individual pages in the Shops tab, allowing you to control which products appear on Facebook and Instagram.