Andy Audate (Main Speaker)
Key Topics:
3-Step Framework to 100 Customers:
Market a Solution, Not Software – Don’t sell features; sell the transformation and the results. People buy experiences, just like Disney.
Sell Through Automated Webinars – Replace 1:1 sales calls with one-to-many automated webinar funnels. More offers = more sales.
Delegate Customer Onboarding – Remove onboarding from your plate by delegating to VAs or a white-label service so you can focus on growth.
Leverage White-Label Webinars: Use pre-recorded, faceless webinar presentations inside GHL. These do the selling for you—prospects watch, understand the solution, and convert without you speaking live.
Daily Webinar System: Run presentations every day to increase volume and conversions. HighLevel used automated webinars to scale; you can do the same. Your job is simply to drive traffic to the webinar.
Automate the Entire Sales Process: From registration to reminders to the presentation and the pitch, everything can be automated. Even onboarding can be delegated to keep churn low and success high.
Mindset of Scaling:
More presentations = more revenue.
Don’t rely on cold calling.
Focus on traffic → webinar → purchase → onboarding.
Build a repeatable, scalable system to reach 100 customers.
Offers & Products:
White-label webinar system + onboarding framework to help users sell GHL/SAAS on autopilot and reach 100 customers without doing 1:1 sales calls.
Freebies:
Ruheene Jaura
Key Topics:
Personal Branding as a Competitive Advantage: Emphasizes that in a crowded AI-driven marketplace, the biggest differentiator is you—your story, authenticity, and unique experiences.
Mindset & Founder Identity: Highlights how being known decreases marketing costs, improves conversions, and accelerates sales cycles. Founder visibility is now a major strategic asset.
Brand Story Framework: Shares a proven structure for extracting a founder’s story—what they know, why they know it, what industry gap they’re solving, and the transformation they deliver.
AI-Powered PR & Exposure: Explains how deep research AI agents now make high-quality podcast outreach and PR distribution accessible without traditional PR agencies.
Impact on Business Growth: Demonstrates how personal branding shortens sales cycles, increases trust, and positions founders as industry leaders for high-ticket sales.
Offer:
Personal Branding & Founder Positioning System: A framework that helps founders extract their unique story and leverage AI-powered agents to get podcast bookings, PR exposure, and high-converting brand visibility.
Freebies:
Whitney Bonds
Key Topics:
Voice AI for Business: Demonstrates how businesses can use no-code voice AI agents to capture missed calls, reduce lost revenue, and maintain customer contact 24/7.
Sales & Outreach Strategy: Uses a simple three-sentence script focused on asking for help rather than selling, building trust and uncovering real business problems.
Client Acquisition Psychology: Highlights the importance of letting prospects share their pain points, using credibility references, and framing the solution as essential rather than optional.
Practical Demonstration: Walks through the live process of calling leads, identifying decision-makers, and showcasing the value of AI to solve real operational challenges.
Lessons Learned: Reinforces the value of persistence, preparation, and empathy in sales, as well as leveraging real-life examples to demonstrate product necessity.
Offer:
Voice AI Setup & Training Service: Guides businesses in implementing and training a voice AI agent, enabling them to capture leads, reduce missed calls, and increase monthly revenue through automated customer engagement. (Script How to Build and Sell Voice AI Agents)
Sherist Rodriguez
Key Topics:
Mind & Body Alignment: Overcoming personal blocks, healing trauma, and developing resilience are critical for business breakthroughs. Success begins with self-love and taking care of your mental and physical well-being.
Resilience & Learning from Failure: Falling and failing are part of the entrepreneurial journey; true growth comes from getting back up, learning from mistakes, and building inner strength.
Vision & Purpose: Recognize opportunities and blessings, and use them to create impact, leadership, and a lasting legacy. Personal and business vision go hand-in-hand.
Action & Resourcefulness: Take action despite fear or overwhelm, focus on personal branding, and use your resources to build businesses, communities, or programs that align with your passion.
Offer:
No specific freebies or products offered; focus is on mindset, personal growth, and actionable strategies for building a meaningful business and life.
Nuno Tavares
Key Topics:
No-Code App Development: Demonstrates how beginners can create personalized applications using Lovable, allowing businesses to serve specific niches such as dog sitting or internal operations.
AI Integration & Customization: Shows how AI can assist in writing prompts, questions, answers, and content styles to enhance the user experience and create real value.
Client-Focused Solutions: Emphasizes building apps that either serve the customer directly or streamline internal business processes, improving service and over-delivery.
Mass Personalization Trend: Highlights the shift from mass production to mass personalization, enabling businesses to deliver unique, tailored experiences using technology.
Practical Implementation: Provides step-by-step guidance for creating an app, integrating knowledge bases, connecting to platforms like GoHighLevel, and establishing a backend system for brand legitimacy.
Offer:
Lovable App Creation Tool: Free tool for designing niche-specific apps with AI support, enabling businesses to build, customize, and deliver personalized solutions for clients or internal use. (https://prompt.vcinc.ai )
Matt Deseno
Key Topics:
Market Shift & “Messy Middle”: There is a growing middle tier of offers where businesses risk working harder without improving results. The issue isn’t volume of work—it’s how entrepreneurs direct their time, focus, and attention.
Small-Town System Advantage: Consumers trust brands that feel closer and more personal. To combat low trust, businesses should build a “digital small-town system,” creating proximity, familiarity, and consistent value.
Understanding Your Avatar: Knowing your ideal customer deeply guides all decisions. Use the Buff Farmer framework to ideate and design low-ticket, low-barrier offers that open the door to your ecosystem.
Offer Creation Process: Start with strategic planning, then build the assets using AI tools like Gemini. This includes pages, product details, checklists, and activation plans to create lightweight but impactful low-ticket offers.
Lead Generation & Ecosystem Building: The goal is to design offers that bring prospects into your world so you can nurture them with webinars, email sequences, and personalized experiences. Matt emphasizes creating a “7-star experience” even for low-ticket products.
Offer:
Low-ticket offer creation framework via go.hlpt.com/buff-farmer, including:
Idea generation tools
Avatar clarity
Activation plans
Checklists
Templates for building your low-ticket ecosystem
Freebies:
Andy Audate & Robin Alex
Key Topics:
High Level Software Offer:
New users get 50% off for the first 3 months ($48.50/month).
VIP upgrade includes event recordings, speaker notes, transcripts, and a VIP-only Q&A session.
Access links: ghlengine.com/cyber for new users, ghlengine.com/summit-upgrade for VIP.
Origin Story of High Level:
Robin Alex met Sean and Varun in 2018; initially solved a personal agency problem.
Early product development was based on Robin’s agency use case.
Rapid adoption: within ~1.5 years, ~986 agencies onboarded.
Community growth: started with Facebook groups → Slack → more structured support as user base grew.
Personal & Leadership Evolution:
Transitioned from operator to bridge: focusing on empowering teams rather than doing all the work.
Learned to step back and allow team accountability while ensuring customer-focused decision-making.
Emphasis on productizing services to deliver consistent, consultative outcomes for clients.
High Level & AI/Agency Impact:
Core agency needs remain the same (leads, conversion, appointments, reviews).
High Level acts as the infrastructure layer, enabling customization for different industries.
Empowers agencies to deliver automation and scalability while simplifying processes.
Community & Customer Relationships:
Community-driven growth: organic engagement, branded gear, and direct communication with users.
Proximity and responsiveness foster loyalty and evangelism.
Encourages agencies to focus on value delivery and meaningful engagement, especially in early stages (<100 customers).
SaaS Strategy Advice:
Simplicity wins: focus on delivering clear, high-value outcomes rather than complex setups.
Pricing should be tied to the value provided to the customer (e.g., $1 spent → $3 return).
Be a value add, not a value push—empower customers and teams to execute while you guide.
Andy Audate’s Bonus Offers (GHL Engine):
Webinar Core Unlimited Plan + white-label webinars.
Unlimited client onboarding (unbranded).
Unlimited custom High Level buildouts for first 10 users (4-month bonus).
Total package: $4,997/year locks in all offers, including access to Andy’s team for buildouts.
Key Takeaways:
Focus on simplicity and value in delivering software solutions.
Build genuine relationships with customers; engagement drives loyalty.
Empower teams and clients to do the work while providing guidance.
Community engagement can evolve organically and becomes a key growth lever.
Use software and automation to scale efficiently, but human connection remains essential.
Kailtyn Lemus Portillo
Key Topics:
Psychology of “Yes”: Explains how the human brain craves approval and dopamine from being liked and needed, which can drive chronic people-pleasing behaviors that harm personal and business health.
Chronic Stress & Health: Highlights long-term stress effects, including high cortisol levels, mental and physical health risks, heart attacks, strokes, and burnout.
Business Impact: Emphasizes that constantly saying yes leads to taking on the wrong clients, lowering morale, misalignment with company values, scope creep, chargebacks, and reputational damage.
Boundaries as Leadership: Demonstrates that saying no is a leadership strategy, protects the company, sets team standards, and empowers employees to operate within a stable system.
Hiring & Team Management: Advises against hiring out of desperation; instead, hire aligned talent, set clear boundaries, and detach emotionally to make rational decisions and avoid long-term issues.
Wellness & Productivity: Connects founder health to business health, stressing that rest is not weakness. Proper sleep, stress management, and avoiding burnout are essential for effective decision-making and scaling a business.
Practical Implementation:
Say no to clients who disrespect staff or don’t align with values.
Set clear, firm policies and boundaries for employees and contractors.
Detach emotionally to maintain clarity and rational decision-making.
Treat rest, health, and wellness as strategic business resources.
Offer:
No = Skill, Not Personality: Saying no is a learned skill crucial for scaling, protecting your team, maintaining clarity, and preventing burnout. Leaders cannot scale chaos; boundaries are essential for sustainable growth.
Johann Nogueira
Key Topics:
Finding Ideal Clients: Uses AI to identify the most relevant prospects and generate quality leads without spending on ads or guest outreach.
AI as a 24/7 Team Member: Shows how AI agents can handle sales and other tasks around the clock, functioning like tireless employees.
Boosting Efficiency Through Automation: Teaches automating workflows, content creation, and outreach to save time, cut costs, and increase profitability.
Practical Examples & Demo: Provides real-world demonstrations with businesses like a property investment firm, a restaurant, a business studio, and an influencer, illustrating effective AI applications.
Offer:
Learn to harness AI to target the right clients, streamline operations, and accelerate business growth with minimal hands-on effort.
Carrie Rene Thomas
Key Topics:
Building Trust in the AI Era: With AI-generated content everywhere, audiences are skeptical and attention spans are short; humans naturally trust authentic human connection over automated noise.
Human Connection & Storytelling: Use real stories, shared experiences, identity moments, and honest teachings to emotionally anchor content and build trust.
Rhythm & Consistency: Establish weekly content routines, series, and predictable formats to foster loyalty and familiarity (e.g., story series, exit interviews, recurring tips).
Signature Insight & Thought Leadership: Share your perspective to teach, guide, challenge, and shift thinking, positioning yourself as an expert.
Strategic Alignment: Ensure content supports business goals, prepares audiences to buy, and aligns with offers.
Systems & Processes:
Irresistible Series Matrix: Combines human connection, rhythm, signature insight, and strategic alignment to create consistent visibility that builds trust.
AI as Support, Not Replacement: Leverage AI for brainstorming, outlining, organization, and speeding processes, while keeping human authenticity at the forefront.
Offer:
Blend human connection, predictable rhythms, signature insights, and strategic alignment to build trust and stand out in the AI era. Use AI to enhance efficiency, but authenticity and consistency drive real engagement and visibility. (https://vista-boost-ai.lovable.app/)
Gary Capps
Key Topics:
SMS Marketing & Engagement: Leverage SMS as a high-open-rate channel to reach clients directly, bypassing crowded email inboxes. Focus on short, personal, and conversational messages with emojis and a friendly tone.
Automation & Workflows: Implement automated SMS sequences with multiple messages and short delays, using branded links and structured workflows for better engagement.
Timing & Strategy: Send messages during business hours, optimize days for appointment booking (Tuesday and Wednesday), and use “sphere” follow-ups to re-engage non-responders.
AI-Assisted Messaging: Use AI-powered tools to craft conversational messages, avoid spam triggers, and optimize link placement for maximum response and conversion.
Offer:
Message Buddy: AI-driven platform to create, automate, and optimize SMS campaigns, improving engagement and lead generation (https://mycrmsim.com/message-buddy)
Conclusion:
Day 1 provided a complete system for scaling through automation, delegation, and strong personal branding. Speakers emphasized replacing manual sales with automated webinars, Voice AI, and AI-powered outreach for consistent lead generation. Delegating onboarding and setting clear leadership boundaries free founders to focus on growth. Building a trust-driven founder brand shortens sales cycles and boosts conversions. AI tools, personalized offers, and SMS automation help deliver high-value customer experiences at scale. Overall, Day 1 showed entrepreneurs how to grow faster while reducing workload and protecting their well-being.