Day 3 Recap

Andy opened Day 3 with the idea that revenue follows service — the more people an agency owner helps, the more money they make — and reinforced the importance of building monthly recurring revenue (MRR) by leveraging the team around them.

He ran an iPad raffle with Alia and highlighted her Conversation AI Snapshot gift, then recapped the links shared over the previous two days and showcased a 21-point checklist before pitching the Awesome program again.

Later in the day, he explained ROAS (return on ad spend) and referenced the MSOS framework (Marketing, Selling, Onboarding, Support) as well as an acronym, BAMWIT, without elaboration.

He announced a free 90-minute encore training called "The Hidden Secret to Your Next 100 Customers," scheduled for August 4, 2026.

Upgrade to VIP — GHLEngine.com/Upgrade

Free 30-Day Trial — GHLEngine.com/Start

Awesome Offer — GHLEngine.com/2497

iPad raffle — ghle-raffle.lovable.app

Conversation AI Snapshot (gifted by Alia) — GHLEngine.com/Call

Free encore training, "The Hidden Secret to Your Next 100 Customers," on August 4, 2026 — GHLEngine.com/Secret
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Kaitlyn opened with the idea that the hardest part of scaling a business isn't AI or sales, but becoming the leader the business actually needs, arguing that businesses rarely fail from choosing the wrong software — they struggle because the owner never became the CEO.

She framed the business as a mirror of its leader, and shared personal stories about the cost of avoiding hard leadership decisions, including hiring friends and family, growing too personally close to staff, and delaying difficult conversations that ended up costing tens of thousands of dollars.

She introduced the "Four CEO Shifts": stop managing through emotion, protect your standards, build leaders, and make decisions faster.

On Shift #1, she distinguished compassion from enabling, arguing that every "yes" to a bad client, employee, or distraction is a "no" to growth, and framed boundaries as something that builds a business and attracts the right people rather than pushing good people away.

On hiring, she advised defining the role and desired outcomes before hiring, rather than hiring out of overwhelm; on firing, she stated that waiting longer to let someone go only makes the decision more costly.

She introduced "CEO Math" — the wrong employee leads to lower morale, lower performance, lower profit, and founder burnout — and argued that a leader's calendar reveals whether they are leading the business or simply reacting to it.

She reframed "becoming replaceable" as removing yourself as the bottleneck rather than becoming unnecessary, offered a self-check question for decision-making (fear, guilt, people-pleasing, or what's genuinely best for the company), and closed with the message that revenue grows because an owner becomes a CEO — not the other way around.

None mentioned in this session.

None mentioned in this session.

Remy opened by identifying the core bottleneck limiting agency growth: owners spend too much time building and not enough time having conversations, and explained that HighLevel functions as a platform supporting several business models at once — Agency Services, Consulting & Build, SaaS Subscriptions, Templates & Snapshots, Courses & Communities, and Affiliates & Partnerships.

He challenged the common assumption that an owner must personally generate every client, and laid out three main ways to grow an agency: Direct Sales, Inbound, and Partnerships — identifying Partnerships as the focus of his talk.

He contrasted the "old model" Standard Affiliate Program (a low-engagement, transactional referral link) with the "new model" Strategic Partnership approach (a deep, ongoing relationship built on co-marketing, resource sharing, and training).

He described the Partner Acquisition Cycle as a flywheel: a partner introduces a prospect, the agency closes the deal and delivers the work, a recurring payout goes to the partner, and that payout motivates further introductions.

He shared a case study of Progreda's Certified Partner Program, where partners focus only on relationships while Progreda handles onboarding, technical execution, and support — resulting in 7 new subaccounts and $1,772 in new MRR over two months.

He shared three lessons for supporting partners — ongoing coaching and strategy check-ins, done-with-you (DWY) sales support on calls, and providing resources like demo videos or a partner sales page — and closed by framing partnerships as an external leverage lever alongside people, systems, and AI/automation, inviting attendees to book a free strategy consultation.

None mentioned in this session.

Free strategy consultation — MeetWithUs.io/Remy

Camila opened by sharing her personal story of arriving in the U.S. in 2016, working as a nanny, and later building a multiple-six-figure business using social media, describing Facebook as the most underrated platform because of its reach into non-follower audiences.

She taught a simple 3R viral framework: Research (find proven content), Recreate or Repost (use AI to adapt content while tagging the original post for credibility), and Reshare (share the best-performing posts to Facebook).

She covered supporting tactics including strong text-based hooks on a black background, Twitter-style photo posts, posting a minimum of 10 to 15 times daily, scheduling content in advance, collaborating with other creators, and intentionally using hate comments to boost engagement.

She shared a "bio hack" — a two-line bio with a clickable link — designed to convert profile views into clicks, and summarized her approach as: do the research, make it your own, and share everywhere.

None mentioned in this session.

None mentioned in this session.

Brooklynn framed community-building as the real opportunity, explaining that communities win because they produce recurring revenue, higher conversions, loyal brand advocates, and a warmer audience.

She outlined the four pillars of community — knowledge, earning, support, and belonging — and the three elements of a community's core: purpose, promise, and emotion, alongside common community niches: education, hobbies, lifestyle, and professional.

She reviewed digital platforms for hosting a community (Skool, GHL, Discord, Whop) and described how to build in an affiliate system: creating affiliate campaigns, issuing links to members, automating payouts, and tracking performance, supported by multi-channel visibility across TikTok, YouTube, and weekly webinars.

She introduced the AIR acronym for what a community needs to be built on — Access, Information & Interaction, and Rewards & Recognition — along with a strategic structure of private groups, scalable classrooms, and automated onboarding.

She described the first 100 members as the phase for setting the tone, shaping the culture, and building momentum, framing "activation" as the turning point between a lurker and an activator, and closed by listing what makes people stay in a community: transformation, support, clarity, consistency, results, a trusted leader, and a community they enjoy.