Why You Need an Operating System as You Scale Your Marketing and Team
At AudateMedia, we don’t just help you scale your marketing—we help you scale your business. As your marketing systems start generating more leads, clients, and revenue, it’s natural for your company to grow. With that growth comes the need for structure, alignment, and leadership accountability.
That’s where the Entrepreneurial Operating System (EOS) comes in.
What is EOS?
EOS stands for Entrepreneurial Operating System. It’s a simple, proven framework used by over 100,000 businesses to get everyone in the company aligned and moving in the same direction. As your business scales—especially with help from AudateMedia’s marketing systems—you’ll want an internal system that supports your team growth, revenue growth, and company culture.
EOS helps you solve common growing pains like:
“We’re making more money but feel more disorganized.”
“I’ve hired more people but communication is breaking down.”
“We set goals but don’t follow through.”
“No one knows who’s actually accountable for what.”
Why You Need This as You Grow
As you generate more leads and close more clients, a few things happen:
Your income increases.
You hire more team members.
You need a system to organize people, processes, and performance.
If you don’t have a system in place, your growth can create confusion, chaos, and burnout. EOS is the structure that allows your marketing success to scale with ease.
EOS Solves These Challenges:
Challenge | EOS Solution |
No clear direction | Create a company vision that everyone aligns with. |
New hires are confused | Build an accountability chart to define every role. |
Lack of follow-through | Implement weekly scorecards and 90-day goals. |
Ineffective meetings | Run Level 10 (L10) meetings with a consistent agenda. |
Too many ideas, not enough execution | Identify, Discuss, and Solve (IDS) core issues weekly. |
Six Core Components of EOS
Vision – Get clear on your 10-year, 3-year, 1-year, and 90-day goals.
People – Ensure the right people are in the right roles using tools like the Accountability Chart and People Analyzer.
Data – Track a few key metrics weekly with a Scorecard.
Issues – Use a framework to solve real problems as they arise.
Process – Document and follow your most important business processes.
Traction – Execute with discipline using 90-day “rocks” (goals) and weekly leadership meetings.
What Happens If You Don’t Have a System?
Without an operating system, you may:
Hire fast but onboard poorly
Lose customers from lack of fulfillment structure
Burn out from trying to “do it all”
Waste time in meetings with no outcomes
Miss revenue opportunities due to lack of focus
What You Can Do Next
Whether you’re just starting or already growing fast with AudateMedia, we recommend:
Reading the book Traction by Gino Wickman.
Using the free Organizational Checkup to assess your company’s health.
Running weekly L10 meetings with your leadership or internal team.
Building your Accountability Chart to clarify roles and responsibilities.
Focusing on 90-day Rocks that align with your bigger vision.
We’ll continue supporting you on the marketing side. But as your income grows, your leadership must grow too. EOS ensures your business doesn’t just get bigger—it gets better.