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Before, During, and After the Call

5.1 Before the Call — What You Do

• Build the relationship at your own pace — outreach, referrals, webinars, whatever works for you.

• Confirm your prospect knows your offer and understands the pricing before you book.

• Confirm they are ready to make a buying decision — not just exploring.

• Submit the intake form through the booking link with as much detail as possible.

• Be available 15 minutes before the call starts — our Solutions Engineer will join early to strategize with you.

5.2 The 15-Minute Pre-Call Strategy Session

Our Solutions Engineer joins the Zoom 15 minutes before the prospect. Just you and them. This is one of the most valuable parts of the program.

• They will have read your intake form and already know your prospect's main concern.

• You tell them anything else that matters — the prospect's personality, what has worked so far, what might stop the close.

• Together you agree on what to demo, what not to demo, and how to handle the expected objection.

• This turns a generic demo into a targeted, prospect-specific conversation.

5.3 During the Call

• Our Solutions Engineer joins as part of your agency's team. No GHL Engine branding. You introduce them however you like.

• They answer all hard technical questions — integrations, automations, AI workflows, CRM setup, deliverability, anything technical.

• They demo HighLevel live in a clean, unbranded account tailored to your prospect's industry.

• They stay focused on what your prospect actually asked about — no over-demo, no tangents.

• You stay focused on the relationship and the close. They handle the rest.

• Maximum 45 minutes per call. The call stays focused and moves toward a decision.

5.4 After the Call — What You Need to Do

After every DWY call, one of two things happens depending on whether the deal closed on the call or needs a follow-up.

If the deal closes on the call — you do not need to do anything. Our tech team submits the disposition form directly within 1 hour of the call ending. They record the outcome and report the Closed Won. We will then send you an invoice for the 40% success fee.

If the deal did not close on the call and needs a follow-up — this is when you self-report. You have 7 days from the call date to report the outcome through your Slack channel. A disposition is simply your update on what happened — is the prospect still considering, or did the deal not go through?

What to Report

What It Means

What Happens

Closed Won

Your prospect signed up and made their first payment.

You enter the deal amount. We send you a simple invoice for our 40% success fee within 24 hours.

Closed Lost

The deal did not go through.

No charge. No invoice. The call is logged as lost.

Extend

Your prospect needs more time. They are still considering.

One 7-day extension granted. You must report again by day 14 — Closed Won or Closed Lost. No second extensions.

Important — Please Report Within 7 Days

If you do not report the outcome of your call within 7 days, a $200 fee is automatically charged to your card on file. This is pre-authorized when you join the program.

This fee exists because our team invested real time on your call. Reporting the outcome — whether the deal closed or not — takes less than 2 minutes.

If you used the Extend option and still have not reported by day 14, the same $200 fee applies.

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